Jonathan Trousdale

3804 Peachtree Park Dr. NE, Atlanta, GA 30309
jonathan.trousdale@gmail.com
404.578.9118

Skills

Design – Adobe Photoshop; proficient in InDesign, Illustrator, Fireworks, Quark.
MS Office Suite – Word, Excel, Access, Publisher, Outlook
Web Design/Programming – HTML, CSS, JavaScript, VBA, XML, ASP.NET 2.0; Dreamweaver
SEO/SEM - Experienced in PPC management (Adwords, Panama); very good experience working with SEO principles (optimization of title tags, alt tags, internal link structure, content for keyword density; building links from potential traffic sources; using analytics to improve conversion rates).

SEO Success stories:

• Former company website
  • Before start of project:
    • Low visibility - not present in top 20 results in SE tests for virtually all targeted keywords
    • Not found in search for company name.
    • Questionable conversions produced
    • Poor CSS, design practices: all navigation links were image links, some styles were embedded in pages where unnecessary, CSS was not well organized and large (>9kb); site made extensive use of tables.
  • Results of SEO project:
    • Within 3 months, achieved top 10 SERP rankings for over 90 of 110 targeted keywords
    • Consolidated CSS styles; created table-less, well organized design
    • Eventually achieved #1 rankings in SERPs for over 60% of targeted keywords
    • Launched PPC campaign; produced over 500 conversions in second month of PPC campaign
• Anna and Spencer Photography - www.annaandspencer.com
  • Before start of project:
    • Flash-only website - consisted of just one html page, with no text links.
    • Only one page listed in Google's database.
    • No rankings in any of targeted keywords.
    • Unranked in searches for company name.
    • Inbound links came from only 2 domains.
  • Initial results of SEO project:
    • Created 15 static pages and consolidated the company blog with the rest of the company website.
    • 65 pages listed in Google's database.
    • Achieved #2 ranking in search for company name 2 weeks after start of SEO project.
    • User experience was unaltered - flash website is still viewed by users.
    • Began link-building campaign, reaching out to other industry websites.

Education

Georgia Institute of Technology
B.S., May, 2003
Major: Public Policy
Minor: Economics
Governor’s Internship Program, 2003.
President’s Undergraduate Research Awards Program, 2002-2003.
Dean’s List, 2001, 2002.
Published Author: Georgia Tech: Off The Record  (160 pages, College Prowler; October, 2004).